Meta has officially launched Vibes, a new AI-powered video creation platform integrated directly into the Meta AI application. The platform, which began rolling out on September 25, 2025, allows users to create, discover, and share short-form, AI-generated videos, marking the company’s significant latest foray into the competitive generative content arena.
The introduction of Vibes positions Meta as a direct competitor in the short-video market, a space where the company has acknowledged being challenged by platforms like TikTok. By fusing advanced AI tools with its massive social ecosystem, Meta aims to transform its Meta AI app from a conversational assistant into a dynamic hub for creative expression.
What is Vibes?
Vibes is a dedicated feed within the Meta AI app and on the meta.ai website that showcases a stream of short videos generated entirely by artificial intelligence. Designed as a source of inspiration, the platform lets users browse content from a global community of creators. The feed’s recommendations become increasingly personalized based on user interaction.
Significantly, Meta is releasing Vibes as an early preview, signaling its intent to gather user feedback for rapid iteration and future development . The company is betting that this platform, alongside tools like AI glasses and video ad products, will become a new revenue stream. In a strategic move, Meta has partnered with leading AI firms like Midjourney and Black Forest Labs to incorporate top-tier models into the platform .
CEO Mark Zuckerberg emphasized that while the Superintelligence lab continues to develop new models, Vibes offers a first look at new product directions. He also highlighted that users can currently access these advanced tools and a music library for free.
How to Use Vibes for Video Generation
The platform is built to lower the barrier to creative experimentation, offering multiple intuitive paths for video generation that cater to both beginners and seasoned creators .
Users have several options to begin creating:
- Create from Scratch: Generate a completely new video by simply typing a text prompt.
- Remix from the Feed: When users discover a video they like in the Vibes feed, they can instantly remix it, adding their own twist.
- Use Existing Content: Work with videos or images they already have.
The integrated editing toolkit is comprehensive yet user-friendly. Creators can add new visual elements, layer in music, and adjust the overall style of their videos to match their vision. This seamless integration extends across Meta’s apps; if a user sees an AI-generated video on Instagram, they can tap to jump directly into the Meta AI app and begin remixing it , creating a fluid content loop.
How to Share Your Videos Made by Vibes
Meta is leveraging its vast social network to give Vibes content maximum reach and viral potential. The sharing process is designed for cross-platform visibility.
Once a video is complete, creators can distribute it through several channels:
- Publish to the Vibes Feed: Share the creation directly within the Vibes community for others to discover and remix.
- Cross-Platform Posting: Seamlessly share videos to Instagram and Facebook Stories and Reels with one click .
- Private Sharing: Send videos directly to friends via private message.
This deeply integrated sharing mechanism is a key differentiator for Vibes, immediately connecting AI-generated content to Meta’s established user base on Instagram and Facebook.
Who is Vibes Best For?
Vibes is designed for a broad audience, embodying Meta’s goal of democratizing creative tools.
The platform is ideally suited for:
- Aspiring Content Creators: Individuals looking to experiment with video content without the need for complex, expensive editing software will find the intuitive, prompt-based generation particularly appealing.
- Short-Form Video Enthusiasts: Users who already enjoy platforms like TikTok and Instagram Reels will quickly adapt to the familiar feed format and the added power of AI-driven creation and remixing.
- Visual Artists and Innovators: Those interested in exploring the boundaries of generative AI can use the platform’s advanced tools to develop unique visual styles .
- Meta AI App and Smart Glasses Users: The Meta AI app serves as a control hub for AI hardware like Ray-Ban Meta smart glasses. Vibes integration allows users to easily transform moments captured with their glasses into AI-enhanced videos .
Final Words on Vibes
The launch of Vibes is a strategic move by Meta to cement its role in the future of AI-driven social content . This is positioned as just the beginning, with the company planning to collaborate with visual artists to develop more powerful creative tools and models for future release.
Concurrently, the Meta AI application will continue to serve as a central hub for managing AI glasses, capturing life moments, and accessing an AI assistant for information. With Vibes, Meta is making a clear statement: it believes AI-generated video is the next frontier in user-driven content, and it is mobilizing its entire ecosystem to ensure it leads the charge.
As the platform evolves from its early preview state, it could fundamentally reshape how content is created and consumed across social media.
