On August 29, 2025, Beijing time, a major update arrived in the field of AI video generation. MiniMax, an AI unicorn, officially released a new feature for its AI video creation tool Hailuo AI—the “Start and End Frames Feature”—to users worldwide. This feature has been simultaneously launched on both the web and app versions of Hailuo AI. This technological innovation not only represents another breakthrough for MiniMax in video generation but also signals that AI video creation is entering a new era of enhanced controllability and professionalism.
In-Depth Look at the Start and End Frames Feature
The core of the Start and End Frames Feature lies in allowing users to guide the AI in generating smooth intermediate animations by precisely controlling the start and end frames of the video. This significantly enhances the controllability and creative freedom of AI video generation.
Supported Resolutions
This feature offers flexible control options based on different resolutions:
• For 768p and 1080p high-definition videos, users can choose to set both the start and end frames or only the end frame.
• For 512p standard-resolution videos, only the start frame can currently be set.
Five Core Highlights, Opening a New Chapter in Creation
1. Unmatched Complex Command Comprehension: Leveraging MiniMax’s powerful large model foundation, this feature accurately understands complex and diverse commands, adding layers to video storytelling. Whether it’s character movements, scene transitions, or detailed changes, everything is executed precisely.
2. Extreme Physical Dynamics: Traditional AI videos often suffer from frame jumps or incoherence when handling high-difficulty actions. However, the Start and End Frames Feature ensures smooth transitions for high-energy actions like combat, gymnastics, and acrobatics through precise control of the start and end frames, achieving industry-leading performance in physical dynamics.
3. Extensive Camera Movement: This feature effortlessly delivers cinematic-level camera effects, such as spatial movement, character transformations, and perspective shifts, making video narratives seamless and visually impactful.
4. Exceptional Imaginative Power: Even with significant gaps between start and end frames or minimal user instructions, Hailuo AI demonstrates an impressive ability to “fill in the blanks.” Its powerful generative model automatically completes and produces natural, creative transitions, delivering surprises beyond expectations.
5. End-Frame-Only Mode: This unique creation mode offers a fresh perspective. Creators can start from a defined “endpoint” and let the AI work backward to generate the process leading to that outcome. This reverse-thinking approach vastly expands the possibilities of video creation.
Practical Applications of the Start and End Frames Feature
The launch of the Start and End Frames Feature will bring tangible benefits to various industries and individual creators.
• E-Commerce Advertising: Businesses can achieve of product details by precisely controlling start and end frames. They can even manage the dynamic effects of text and logos frame by frame, producing more sophisticated brand promotional videos.
• One-Click Outfit Changes: Whether for fashion bloggers or virtual character design, simply specifying the start and end frames before and after an outfit change allows Hailuo AI to automatically generate a smooth and seamless changing animation, eliminating the tedious editing work required in traditional video production.
• Text & Logo Effects: For creating video intros and outros, the Start and End Frames Feature can easily achieve complex effects like word-by-word fly-ins and dynamic logos, significantly reducing production time and making professional-level results accessible to all.
Conclusion
MiniMax Hailuo’s Start and End Frames Feature further lowers the barrier to creating high-quality videos through stronger command comprehension, smoother action and camera movement performance, and more imaginative AI generation. As industry experts have noted, this technology makes “video generation no longer a matter of random creation but one with a controllable framework.” Whether for advertisers, content creators, or everyday users, it is now possible to quickly produce professional-level, cinematic short videos with simple descriptions like “start frame + end frame,” truly opening a new chapter in AI video creation.
