WordPress, the world’s leading content management system, has officially introduced Telex—an experimental AI tool designed to help users create custom Gutenberg blocks using simple text prompts. The announcement took place at WordCamp US 2025 in Portland, marking a significant step toward making web design more intuitive and accessible.
Telex aims to reduce reliance on coding expertise by allowing people to generate functional and stylistic site components through natural language commands.
Keep reading, let’s explore how Telex works, its benefits, current limitations, and what it means for the future of WordPress.
How Telex Works
Currently in an early experimental phase, Telex is available to the public. The process is user-friendly: enter a plain-text description of the block you need—for example, “a responsive contact form with a blue submit button”—and Telex will generate the corresponding block code.
The output is provided as a downloadable .zip file that can be installed directly on any WordPress site. Alternatively, users can experiment with the block in WordPress’s testing environment, Word Playground, before deploying it live.
This approach eliminates the need for deep technical know-how. Users no longer have to write HTML, CSS, or JavaScript manually. Instead, they describe what they want in their own words, and the AI does the heavy lifting. This method is especially useful for bloggers, small business owners, and DIY website creators who want professional-grade components without hiring a developer.
Advantages of Telex
One of the most significant advantages of Telex is its potential to make WordPress more inclusive. Custom Gutenberg blocks traditionally required knowledge of web development or the resources to hire a specialist. Telex disrupts that model by enabling anyone to create and customize blocks using simple language-based prompts.
Moreover, Telex is both open-source and free—an important differentiator in an industry where AI tools are often monetized early. This aligns with Automattic’s commitment to keeping WordPress publishing economical and accessible. The tool also supports multi-language input, increasing its usability across global markets.
From a workflow perspective, Telex helps developers and designers focus on more complex tasks. By automating repetitive coding, it frees up time for creativity and customization. This can lead to more unique and sophisticated websites, as professionals dedicate energy to innovation rather than routine implementation.
Telex’s Current Limitations
As with any prototype, Telex is not yet perfect. Early testers have reported inconsistent results. Some prompts yield fully functional blocks, while others produce errors or require considerable manual tweaking. These limitations are expected at this stage of development, and the WordPress team has been transparent about the tool’s experimental nature.
Matt Mullenweg, CEO of Automattic, acknowledged that Telex is still a work in progress. However, he emphasized the company’s commitment to refining AI tools that align with WordPress’s mission: democratizing publishing through open-source, affordable, and user-friendly technology.
To support this vision, WordPress is expanding a dedicated AI team focused on improving prompt accuracy, output reliability, and integration with the broader WordPress ecosystem. Future iterations are expected to offer better context awareness, more customization options, and smoother implementation.
Conclusion on Telex
Telex represents a foundational shift in how WordPress integrates artificial intelligence into its platform. By lowering technical barriers, the tool empowers users to focus on creativity and content rather than code. It is a concrete step toward fulfilling WordPress’s long-standing goal to democratize web publishing.
Looking ahead, Telex is only the beginning. WordPress is already developing other AI-driven features, including an intelligent assistant and natural language-based interface. As these tools evolve, we can expect website building to become even more intuitive and efficient.
Telex may well set a new standard for how content management systems leverage AI—making powerful web design accessible to everyone, regardless of their technical background.
